---
title: "Organization"
space: "CRM"
url: "https://docs.frappe.io/crm/organization"
updated: "2026-04-21"
---

If you're in B2B sales, you're rarely dealing with just one person at a company. There might be multiple deals happening with the same organization at the same time – a new product, an upsell, a renewal, a cross-sell. Organizations give you a place to track all of it in one view.

## Inside an Organization

When you open an organization, you'll see its details on the left – name, website, territory, industry, number of employees, and address.

On the right, you get two tabs:

- **Deals** – Every deal linked to this organization, with the amount and current status. At a glance, you can see where each opportunity stands
  ![](/files/image02ff87.png)
  *Linked Deals to an Organization - could be a new Deal, Upsell/Cross-sell, Renewal*
- **Contacts** – Everyone at this organization who's in your CRM, with their email and phone
  ![](/files/image36fbcf.png)
  *Multiple stakehoders of an Organization shown as Contacts*



This makes it easy for a sales rep to walk into a conversation fully prepared. They know what's been discussed, what's open, and who else on their team has been talking to this account.

## How Organizations get created

Just like contacts, organizations are created automatically when a lead is created or converted to a deal. You can also create them manually or link an existing organization to a deal during the conversion process. Read about it more [here](https://docs.frappe.io/crm/lead#converting-a-lead-to-a-deal).