---
title: "Automate Lead Creation | ERPNext Documentation"
description: "Learn how ERPNext can create Leads from email, Web Forms, ecommerce activity, and data imports."
space: "ERPNext"
url: "https://docs.frappe.io/erpnext/automate_lead_capturing"
updated: "2026-07-23"
---

Leads come from many different sources. It is important that all leads are recorded, assigned to sales executives and followed up.

## Create Leads From Emails

You may have an email address like '[sales@yourcompany.com](mailto:sales@yourcompany.com)' which is probably displayed on your website. People may send emails asking information about your products and services. You can enable [Email Account](/erpnext/email-account) to pull these emails and create a lead for each email.

## Create Leads From Webforms

You can also map the Lead form to a [Web Form](/erpnext/web-form) and publish it on your website. When visitors of your website fill the form, it will be automatically added as a Lead.

## Create Leads From Incomplete Orders in E-Commerce Module

You can publish an e-commerce website and allow users to place an order for your products. If a user selects items but doesn't complete the process you can pursue that user as a lead.

## Create Leads By Importing Spreadsheet

If you have a spreadsheet with details of the leads, you can use the [Data Import](/erpnext/data-import) feature to import the leads.