CRM

CRM

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Actions

Actions are the steps that do the work: send an email, change a field, assign someone, convert a lead, and so on. Click + on the canvas to add one. Actions are grouped by the app that provides them: CRM actions and Core actions.

Only actions that make sense for the automation's document type are offered. For example, Adjust Lead Score is only offered on CRM Lead. Type in Search blocks to find one quickly.

Searching the step picker for lead actions

Most text settings accept templates such as {{ doc.lead_name }}. See Getting started.

CRM actions

Action Works on What it does
Email the Lead or Deal Lead, Deal Sends an email to the record's own email address.
Notify in CRM Lead, Deal Sends a notification to the CRM notification bell.
Adjust Lead Score Lead Adds to or subtracts from a lead's score.
Set Lead Temperature Lead Marks a lead Cold, Warm or Hot.
Convert Lead to Deal Lead Converts a lead into a deal.

Email the Lead or Deal

Sends an email to the address on the lead or deal. The email is logged in the record's activity, the same as one you send by hand.

Setting What it means
Email Template An Email Template to use for the subject and body. Templates read fields the usual way, for example {{ doc.first_name }}.
Subject Used when no template is picked.
Message Used when no template is picked.
Send as The user to send from. Leave empty to send from the default outgoing email account.

You must pick a template or write a subject. The step fails if the record has no email address.

Email the Lead or Deal using the Web Lead Welcome template

Notify in CRM

Adds a notification to the CRM notification bell for the users you pick. Clicking it opens the lead or deal.

Setting What it means
Recipients Users to notify. Also offers Document owner and Assignees, which are worked out from the record when the step runs.
Notification The line shown in the notification list.
Message Optional longer text.

The user the automation runs as is notified too, if they are among the recipients.

Notify in CRM sending a reminder to the document owner

Adjust Lead Score

Adds a number to the lead's score, or subtracts it if the number is negative.

Setting What it means
Amount The points to add, such as 10, or to subtract, such as -5.
Reason Optional. Recorded with the change.
Minimum Score / Maximum Score Optional limits. The score never goes below or above them.

Set Lead Temperature

Sets the lead's Temperature to Cold, Warm or Hot.

Convert Lead to Deal

Converts the lead into a deal, creating the contact and organization as needed, the same as clicking Convert to Deal on a lead.

Setting What it means
If Already Converted Return Existing (default) reuses the lead's existing deal. Fail stops the step.
Existing Contact Optional. Link the deal to this contact instead of creating one.
Existing Organization Optional. Link the deal to this organization instead of creating one.
Deal Field Overrides Optional. Values to set on the new deal, as JSON. For example {"deal_owner": "{{ doc.lead_owner }}", "probability": 20}.

Give the step a result name under Advanced, such as deal, to let later steps act on the new deal. For example, add Assign to User after it and set its Record to deal.

Core actions

These come with the Frappe framework and work on any document type.

Action What it does
Set Field Value Sets one or more fields on the record.
Increment Field Value Adds a number to a numeric field.
Create Document Creates a new record of any type.
Assign to User Assigns the record to one or more users.
Send Notification Sends an email or a desk notification.
Call Webhook Sends an HTTP request to another system.
Run Script Runs an API Server Script.

Set Field Value

Pick a Field and a Value, or set several fields at once with Field Values as JSON, for example {"status": "Contacted", "priority": "High"}. The record is saved afterwards, so its normal validations apply.

Increment Field Value

Pick a numeric Field and an Amount. Use a negative amount to subtract. Safe when several runs update the same record at once.

Create Document

Pick the Document Type and set its Field Values as JSON. For example, create a follow-up task when a deal is won:

{
  "title": "Kick-off call with {{ doc.organization }}",
  "reference_doctype": "CRM Deal",
  "reference_docname": "{{ doc.name }}",
  "assigned_to": "{{ doc.deal_owner }}"
}

Name the result under Advanced to let later steps act on the new record.

Assign to User

Pick the users in Assign To and optionally write a Description for the assignment.

Send Notification

Setting What it means
Channel Email sends an email. System adds a notification in the desk.
Recipients Users, Document owner or Assignees.
Email Template Optional, email only.
Subject / Message Used when no template is picked.

To notify people inside the CRM, use Notify in CRM instead.

Call Webhook

Sends a request to another system, for example to push a won deal to your billing tool.

Setting What it means
URL Where to send the request. Can include templates.
Method GET, POST (default), PUT, PATCH or DELETE.
Headers Optional JSON, such as an authorization header.
Payload Optional JSON body. Can include templates.
Timeout (seconds) Up to 120. Defaults to 30.

A response with status 400 or above fails the step. A test run does not send the request; it reports what it would have sent.

A webhook cannot be undone. If a later step fails, the request has already been sent.

Run Script

Runs a Server Script of type API for anything the built-in actions cannot do. Write and review the script in the desk first, then pick it here. Server scripts must be enabled on the site.

Results of earlier steps

Some actions produce values that later steps can read under context["steps"], using the step's name:

Action Produces
Adjust Lead Score old_value, new_value, delta
Set Lead Temperature old_value, new_value
Increment Field Value old_value, new_value, delta
Convert Lead to Deal The new deal, contact, organization
Create Document The new record
Email the Lead or Deal communication
Call Webhook status_code, response

For example, if an Adjust Lead Score step is named score_reply, a later Notify in CRM step can say:

{{ doc.lead_name }} is now at {{ context.steps.score_reply.new_value }} points
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